Design Director


​User Experience Designer Resume

Travis Smith

[314] 482.2592 • • @travisbsmith


I want to build things that matter. 

Please download a .pdf of my resume.


Truman State University      B.A. Psychology                2003
Ball State University             M.A. Social Psychology   2007
Ball State University             M.B.A.                               2008

Work Experience

Grubhub • Chicago, IL 2016 - current

Director, Product Design - As the head of the Chicago Design Studio, I lead a team of 20 designers, researchers and content strategists that provide industry leading solutions in our complex marketplace of 100k restaurants, 40k drivers and our internal Grubhub users. I partner with leads from product and engineering to set the strategic direction in order to meet common KPIs and KEIs. I also help shape our incredibly complex set of internal tools to meet the unique needs our our internal Grubhub users within Care and Operations. In addition, I am part of the design leadership team and am instrumental in growing our team, improving our impact and implementing new processes including hiring, design reviews, team reviews, testing frameworks and overall quality improvements.

Core updates: Hiring process, Design Reviews, Driver app redesign, Quality improvements, Design planning and prioritization

The Tie Bar • Chicago, IL 2015 - 2016

Director of Product and Engineering - At The Tie Bar I led the Product Design and Engineering Team. has 600k+ unique visitors a month with annual revenues of $20M+. During my time at The Tie Bar the total conversion rate of the site increased by just over .5% and by double digits for our mobile customers. My team was focused on product innovation and providing improvements throughout the customer experience. We worked closely with our customers and with internal business departments to provide solutions to meet their unique needs. 

Core updates: Full-site redesign with updated branding, Updated product detail page, Updated checkout process, Implementation of an agile design and engineering process


VSA Partners • Chicago, IL 2013 - 2015

Senior User Experience Architect - Responsible for the creation and execution of cross-platform, digital, consumer-facing marketing campaigns.

Clients: Kraft, CME Group, High Plains Bison, First Data Resources, CHANEL, Crystal Light, Country Time Lemonade, Mack Trucks


Cramer-Krasselt • Chicago, IL 2012 - 2013

Senior User Experience Strategist - Responsible for cross-channel and cross-platform advertising campaigns with a focus on digital executions of print and t.v. campaigns.

Clients: Vera Bradley, Heinz, Panera, TransUnion, Johnsonville


Designkitchen • Chicago, IL 2010 - 2012

Senior User Experience Lead - Responsible for the creation and integration of user experience, information architecture and user research into digital marketing strategies for the web, mobile and immersive online experiences.

Clients: HP, Motorola, Sears, DieHard, Johnnie Walker, Range Rover, Best Buy, Designkitchen, Shure, Burger King, Kellogg School of Management, Allstate, CVS Caremark, Masterbrand, Chicago Department of Aviation


Tuitive • Indianapolis, IN 2008 - 2010

Senior User Experience Analyst - Responsible for the creation, implementation and integration of user modeling, information architecture and user research into a group-oriented, user-centered design process focusing on websites and software design.

Clients: Eli Lilly & Co., Midwest ISO, Hoosier Lottery, Indiana University Kelley School of Business and Bluefish Wireless.


Washington University in St. Louis, Department of Psychology • St. Louis, MO 2004-2005

Research Assistant- Coordinated and conducted interviews for “Analysis of Potential Adolescent Non-social Behavior in Elderly Adults” study.



  • Team leadership & management Recruiting, interviewing and hiring Process creation and implementation Collaboration with engineering

  • Agile design and development process Product management

  • Participatory design

  • Data-driven design

  • User research

  • Usability testing

  • Information Architecture

  • Use cases and user flows

  • Prototyping and wireframing

  • Requirements gathering

  • Data analytics analysis

  • Competitive analysis

  • Content and digital strategy

Please download a .pdf of my resume.