Design Director


Hey. My name is Travis Smith and I am a problem solver. I solve other people's problems, preferably before they become problems. My greatest pleasure is to have my work be unnoticed. I am always two steps ahead and usually more, clearing the way for you to complete your task and get back to something you would rather be spending time doing. I want to enable you to cross that item off your todo list without even knowing I was there.

I am currently the Director of Product Design and Engineering at an e-commerce website. The Tie Bar is a men’s accessories marketplace with 650k monthly unique visitors and more than $20M in annual revenue. I lead a cross-functional team whose focus is to prioritize, optimize and deliver product enhancements that improve customer experience, increase conversion and drive sales. I draw upon my robust past experience as a UX designer and analyst to understand our customers’ needs and complement that with data-driven design and strong understanding of current development best practices to direct my team and reach our business goals.

For over eight years I have worked closely with clients, customers, project managers, visual designers and developers to ensure a great user experience for everyone involved in a project. In the last couple of years I have completed projects for several Fortune 100 corporations, a number of multi-billion dollar global companies and several state agencies.


I’ve made the things.
Now, I design the teams and processes
that make the things.