Travis Smith

[314] 482.2592 • • @travisbsmith


I want to build things that matter. 

Please download a .pdf of my resume.


Truman State University      B.A. Psychology                2003
Ball State University            M.A. Social Psychology   2007
Ball State University            M.B.A.                               2008

Work Experience

The Tie Bar • Chicago, IL 2015 - 2016

Director of Product and Engineering - At The Tie Bar I led the Product Design and Engineering Team. has 600k+ unique visitors a month with annual revenues of $20M+. During my time at The Tie Bar the total conversion rate of the site increased by just over .5% and by double digits for our mobile customers. My team was focused on product innovation and providing improvements throughout the customer experience. We worked closely with our customers and with internal business departments to provide solutions to meet their unique needs. 

Core updates: Full-site redesign with updated branding, Updated product detail page, Updated checkout process, Implementation of an agile design and engineering process.


VSA Partners • Chicago, IL 2013 - 2015

Senior User Experience Architect - Responsible for the creation and execution of cross-platform, digital, consumer-facing marketing campaigns.

Clients: Kraft, CME Group, High Plains Bison, First Data Resources, CHANEL, Crystal Light, Country Time Lemonade, Mack Trucks.


Cramer-Krasselt • Chicago, IL 2012 - 2013

Senior User Experience Strategist - Responsible for cross-channel and cross-platform advertising campaigns with a focus on digital executions of print and t.v. campaigns.

Clients: Vera Bradley, Heinz, Panera, TransUnion, Johnsonville.


Designkitchen • Chicago, IL 2010 - 2012

Senior User Experience Lead - Responsible for the creation and integration of user experience, information architecture and user research into digital marketing strategies for the web, mobile and immersive online experiences.

Clients: HP, Motorola, Sears, DieHard, Johnnie Walker, Range Rover, Best Buy, Designkitchen, Shure, Burger King, Kellogg School of Management, Allstate, CVS Caremark, Masterbrand, Chicago Department of Aviation. 


Tuitive • Indianapolis, IN 2008 - 2010

Senior User Experience Analyst - Responsible for the creation, implementation and integration of user modeling, information architecture and user research into a group-oriented, user-centered design process focusing on websites and software design.

Clients: Eli Lilly & Co., Midwest ISO, Hoosier Lottery, Indiana University Kelley School of Business and Bluefish Wireless. 


Washington University in St. Louis, Department of Psychology • St. Louis, MO 2004-2005

Research Assistant- Coordinated and conducted interviews for “Analysis of Potential Adolescent Non-social Behavior in Elderly Adults” study.


User Experience Design Skills

  • User modeling [personas, experience models]
  • User research [formal, surveys and ethnographic]
  • Usability testing [testing design, recruitment, session moderation, reporting and recommendations]
  • Information Architecture [Sitemaps, taxonomy]
  • Prototyping [InVision, OmniGraffle, InDesign, paper & pencil and HTML/CSS]
  • Responsive web design
  • Mobile app design
  • Information Architecture
  • Use cases and user flows
  • Digital Strategy 
  • User training
  • Requirements gathering
  • Stakeholder interviews
  • Analytics analysis
  • Competitive analysis
  • Content strategy
  • Online user trends research

Additional Skills

  • Team management
  • Product management
  • Product design
  • Recruiting, interviewing and hiring
  • Process creation and implementation
  • Agile design and development process
  • Data-driven design
  • Starter League Mentor

Please download a .pdf of my resume.