Hi, I'm Travis and I love to solve problems and make things.
For more than 17 years, I've been building products and leading cross-functional design teams. I thrive in environments where I can move quickly and grow products and teams that deliver measurable impact for our customers and our business. I'm known for my ability to explain complex topics, foster positive, collaborative environments that promote empathy and growth, and deliver impactful design solutions that exceed business goals.
Trusted by teams at
Case Studies
Marketing Tools Suite
Led the design of Shopify's marketing tools suite, enabling merchants to create, manage, and optimize their marketing campaigns directly within the platform.
Restaurant Onboarding
Redesigned the restaurant partner onboarding experience, reducing time-to-first-order from 21 days to less than 72 hours with zero internal effort.
Driver Mobile App
Led the redesign of the Grubhub driver mobile application, growing from 1,000 to 60,000+ drivers delivering 40,000+ orders per day.
Design Team Leadership
Built and led a design team of 30+ designers, researchers, and content strategists. Developed hiring, growth, and design review processes that doubled team size and tripled tenure.
E-commerce Platform
Led the Product Design and Engineering Team for a $20M+ e-commerce platform, increasing conversion rates by 0.5% overall and double digits for mobile customers.
Digital Ecosystem & Asset Manager
Designed a comprehensive digital ecosystem for Mack Trucks fleet customers, including an asset management platform for tracking and maintaining commercial vehicles.
End-to-End Digital Airport Experience
Designed the digital experience strategy for Chicago's O'Hare and Midway airports, including wayfinding, flight information, and passenger services.
E-commerce Platform
Designed and launched the e-commerce platform for PlainSmart, a direct-to-consumer basics brand focused on sustainable, high-quality essentials.
Have a project in mind?
I'm always interested in hearing about new opportunities, whether that's a full-time role, consulting, or advisory work.
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